Up Close: The Yin Yang of Tooth Gels

Who would have thought of bringing two opposite forces together could work better as one?



Closeup is once again launching a new innovation to the science of toothpastes: the new Closeup Fire-Freeze, a gel toothpaste with a unique dual sensation that both warms and cools the mouth.

Last August 3rd, I had a chance to try its groundbreaking formula which has two gels working together to give ULTIMATE long-lasting fresh breath. I and some bloggers were invited to a Lazer Tag activity at the Market! Market! Before we got started, we used a halimeter to check our breaths. Well, not surprisingly, after a long a day mine got the lowest nock. And then, they asked me to brush using the new Closeup Fire-Freeze. Wow, the feeling was SO FRESH that I didn’t mind wearing too big a smile that whole night. And upon checking with the halimeter, what not, I got the highest mark then, thanks to Closeup Fire-Freeze. Off we go to the adventure of the night: Lazer Tagging! It was an hour long activity, and would you believe it, the freshness stayed --- the same freshness felt before battling in the lazer field.

Closeup Fire-Freeze is surely a must try. With a warming sensation and lasting coolness, Closeup Fire-Freeze brings together the best of both worlds. It gives the extraordinary warm and cool combination through everyday brushing. You’ll definitely love it!



Grab a tube of Closeup Fire-Freeze in local supermarkets, groceries, department stores, and selected convenience stores and drugstores nationwide. It is available in 3 pack sizes: a 50ml tube at Php 37.90, a 100m tube at Php 59.90 and a 150m tube at Php 86.90. Like it? Or love it? Try out the new Closeup Fire-Freeze and share to us what you think on www.facebook.com/CloseupPhilippines

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